Thursday, December 13, 2007

Are Writing Exercises Effective?

It was reported that the great American author Sinclair Lewis was once asked to give a lecture on writing to a group of college students: "Looking out at this gathering," he said to the assembled students, "makes me want to know how many of you really and truly wish to become writers?" Every hand in the room went up. Lewis looked at them for a moment and then folded his notes and put them away. "If that's true," he said, "then the best advice I can give you is to go home and start writing." He then turned and left the room.

If the first secret of writing is to write and if you've set up some sort of writing schedule, the next step is to figure out what to write.

Opening a brand new file and looking at a blank screen often results in a kind of brain-freeze; we feel as idea-less as the empty screen we're staring at. Writing exercises can help us thaw our idea bank. The goal of a writing exercise is to open your mind and allow you to hone your skills and experiment. The joy of such an exercise is it's not 'for real.' That is, there's no thought of pleasing an editor or finding a publisher or meeting a deadline or getting paid. You're just writing, with your internal editor turned off.

Some freelancers find writing exercises so effective and freeing they actually begin every writing session with a 10 or 15-minute exercise. Others use them more sporadically. But however you do it, writing exercises will help you with your writing. Use writing exercises in your writing schedule, as a natural part of your writing discipline; use the exercises often and watch your writing improve.

Ideally, a writing exercise is short, requiring you to spend no more than 10 or 15 minutes writing, thinking and feeling about something that's unrelated to the rest of your writing work. In a way, they are like mini-meditations and mini-vacations because they clear out the cobwebs and give you a new view.

It's that new view, that different way of seeing, of expressing, that's the key to a good writing exercise. Naturally, not every exercise blows your mind every time. Sometimes you are just not ready for the challenge presented, but even then, the seed is planted. Sometimes you are simply not up for doing a writing exercise, which is okay too. Again, simply reading can set some new thoughts in motion.

12 Low Cost or No-Cost Techniques to Snag Lucrative Freelance Writing Assignments ASAP

No matter where you live, landing lucrative writing assignments doesn’t need to be difficult. The secret to a profitable freelance writing career is to start small and build it from there. Another secret… you must remember to promote your business on a REGULAR basis. Don’t shoot off a few ads or letters, then wait three months before launch another campaign. Promote your business DAILY.

So here’s your first technique: Approach your local newspaper editor. Ask if they need a freelancer to cover city council, school board, and/or county board meetings. If they do, you’re on your way earning a living as a writer because you’re about to earn tons of clips. You’ll also start making valuable business contacts. More on that later….

Armed with your local clips, you can start approaching bigger freelance markets. Markets like small and mid-sized magazines that are hungry for new articles. Start querying them and wait for their response. (Technique 2)

While you’re waiting to hear from your magazine queries, chat with few of the mayors, city council people, school board members, etc. that you’ve met at your meetings. Most of them are business people. Ask if they need a freelancer to update their brochures, write ads or direct mail letters, or if they need a writer-for-hire for a project they have brewing. You’d be surprised how many business people will take you up on your offer after they’ve witnessed your diligence and accuracy while covering their meetings. (Technique 3)

Now target local businesses and contact them. Offer to write their marketing materials. (Technique 4)

To start attracting more commercial clients, run a small ad in your local paper. As your expertise increases, place more ads in surrounding papers. (Technique 5)

Join your local Chamber of Commerce. You’ll meet even more business owners who may need a freelance writer and you’ll make invaluable contacts. (Technique 6)

Send out a direct mail piece advertising your writing services. If you’re not comfortable writing direct mail, you can put together a newsletter. Target the businesses you’d like to work with and make sure you contact them on a regular basis. (Technique 7)

Another technique to keep the money rolling in as a freelance writer is to keep lots of irons in the fire. Along with the magazine queries and copywriting, always have a book in the works and send publishers proposals for it.

Another idea: I know one local freelancer who has cultivated a devoted clientele who has her write all their correspondence… including Christmas letters. Your projects are limited only by your imagination. (Technique 8)

Make goals each day. Decide how many queries you’ll send out. Decide how many sales letters you’ll mail. How many words are you going to write in your book? How many new contacts are you going to make this week? Make your goals… then follow through with them. (Technique 9)

Ask and you may receive. Don’t be afraid to ask for what you want. If you’re a stringer for your local newspaper, ask the editor if it’s possible for them to run a small ad promoting your business at a discount (after all you’re a staff writer.) If you write for local businesses, ask them to recommend your writing services to their friends. (Technique 10)

Never tell anyone your phone number. GIVE it to them. Print a bunch of business cards and whenever anyone asks for your phone number, give them your card instead. (Technique 11)

Network. Make friends in the freelance writing. Give each other leads and help each other become the best writers you can be. (Technique 12)

Carry your latest project with you. If you’ve written a book, bring it wherever you go. If you just finished a big copywriting project, have it nearby. Got an article in the latest issue of a magazine or newspaper? Better bring it with you…. Nothing sparks a conversation faster than “What ‘cha been up to lately?” Then, next thing you know, you’ve got a prospective customer. (Technique 13)

I know, I know… I promised twelve strategies to start making money ASAP as a freelance writer. But I got on a roll and thirteen (I’ve heard) is an unlucky number so here’s one more strategy.

Read. Read everything you can get your hands on. If you write novels, read novels. If you write direct mail, read EVERY piece of direct mail that lands on your doorstep. If you write ads, read ads. Read what your competition is writing. Read what your friends are writing. Make note of what “works” for you and what doesn’t. Then write something better.

Read e-mags that will help you make your writing as sharp as possible. Perfect your craft, become the best writer you can be, promote your business, and you’ll have more work than you can handle.

So there you have it. Fourteen fantastic strategies to land lucrative writing assignments and make a great living as a freelance writer. The possibilities are endless. Find out what works for you, then run with it. You just may find yourself earning a very nice income.

10 Article Writing Quirks

Much has been touted about the effectiveness of article writing in the promotion of their business. While everyone raves about its benefits I’ll look into a few quirks.


Too much junk- You can’t even imagine the amount of rehash material that is being passed off as something in which the reader can find valuable. Some writers rush to put out their work putting quantity over quality. It pays to be original when you are into article writing. Well, I have slack up sometimes on this one.

Takes Time- Due to the multitude of writers entering this field, it will probably take six months to a year for others to become familiar with you and your writing style. Once this is accomplished you can expect some fans.

High Readership, Low Conversion- There has been times when I have published an article that got good readership but fail to convert into respectable sales or subscribers. The resource box is key I found out if you want to improve your conversions.
If you don’t have a quality article the chances of someone reading your resource box is low and their cursor won’t make it to your website link. When you do get them to view your resource box, your message has to highlight its benefits to get that valued click thru.


Loss of Valuable Links- While article writing has been important in boosting my page rank, this has not always been the case as I thought. Doing some research on some of my articles through the search engines, I realized that not every webmaster provides a live link in my resource box. Failing to do so is sure to cost some valuable back links.

You could be a victim- Of what? Copyism. I have seen articles where the writer “lifted” a few paragraphs here and there, did a little editing and presto a new article is born. I guess there is no escaping this as it also happens offline.

Lack of Editing- It might take you just a few minutes to whip up that latest article but those few minutes might affect the quality of your work. Proof reading and editing can sometimes be painstaking not to mention the submission process especially if done by hand.

Woeful Spelings- Got that one? Proper spelling is important as too many mistakes can affect your credibility. You might get away with one but definitely not four.

Grammar- This is in the same vein as spelling. If your grammar sounds like that of a toddler, then don’t expect readers to be impressed. You don’t need to have the writing skills of a poet, but with a little practice and research you can vastly improve.

Sales copy – You know these well. Some authors write articles that belongs in the classifieds. In their articles they blatantly advertise their services with the hope of readers visiting their website. A benefit laden article will always produce the best results.

Too much links- Nothing peeves me than to get an article to run in my newsletter but when I read it through it is littered. These links can confuse the reader and also reduces the potential of your resource box.
These are a few quirks I found to be associated with the writing and promotion of articles. And I did say ten items but I will just throw in an extra. What is it? Go ahead and proceed with your article writing. While there are some negatives it does work. Why would I be writing this one if it didn’t?

8 Tell-Tale Signs That Forecast Writing Success!

Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.” Stephen King

Ever wonder what the hands of fate will deal you in the way of success as a writer? Or why some individuals reap the rewards of literary recognition, while others fail and fade into anonymity?

Just as highway signs alert travelers of their impending destination, there are give-away indicators that point to “the road to success” for writers.

Here are checkpoints that reveal you’re in the literary fast lane!

You’re Playing the Field- The more genres of writing you apply your talents to, the greater the odds of continued publication and pay. I began my journalistic journey over a decade ago, writing poetry and greeting card verse.
What I discovered was that poetry (although my first love), was not very marketable. As a result, these efforts alone met with very little success until I decided to try feature writing for magazines. This change in strategy not only allowed me to establish publishing credits and an impressive portfolio, but also financed the self-publication of 3 volumes of poetry chapbooks and opened avenues for paid performances and open mike competitions as well.

Jennifer Brown Banks- Page 2 8 Tell-Tale Signs…

You’re an Avid Reader- It is virtually impossible to become a marketable writer without reading and studying prominent writers and various styles of expression. Whether you’re a member of a local book club, subscribe to a few on-line publications, or regularly escape through a good Harlequin Romance, you’re moving in the right direction! Being an avid reader helps you expand your vocabulary, become familiar with different writing styles, and understand the needs of your audience.
You’re Self-Disciplined- Unlike other professions and industries, writing is by and large a do it yourself success story; there is no delegating or getting by on other team members’ strength. It’s either sink or swim! You establish your own goals, develop your own game plan, and assume sole responsibility for your career. Successful writers go the distance by making writing a priority, honing their craft and persevering through rejection.
You Understand that Writing is a Business- Far too many writers fail to recognize that writing is a business. One that requires much more than creativity and a command of the King’s English. To achieve professional status, one must have marketing savvy, time management skills, analytical ability, research knowledge and familiarity with the industry. It also requires putting money back into the “business” by investing in trade related materials such as the Writers’ Market, computer equipment and business cards (to name a few things).
Jennifer Brown Banks- Page 3 8 Tell-Tale Signs…

You Recognize the Importance of Critiquing- Whether it’s through a writers’ group, a mentor, a college professor, or people whom you admire and trust. Getting an outside, objective analysis of your work can mean the difference between rejection and perfection. Just as “love is blind,” many of us are far too close to what we’ve created to see flaws or gaps in what we’re trying to convey.
You Know the Meaning of Working Smart- At least 50% of my writing income is generated from resales. The well fed writer realizes the potential to resell and represent the same pieces many times over just by changing the slant and minor details, and by negotiating rights.
You’re Navigating “the Information Super Highway.” Do you Google? Are you able to successfully research, review writers’ web sites, and submit work via the Internet? Doing so decreases down time, increases productivity, and puts you in the fast lane to creativity. Check out the following writers’ E-zines to enhance your bottom line:
Absolute Write Newsletter- - This weekly contains articles, interviews and calls for writers.
Inscriptions-http://www.inscriptions.com- Features weekly calls for writers, interviews, book reviews and announcements.
Jennifer Brown Banks- Page 4- 8 Tell-Tale Signs

3. National Association of Women Writers- - Produces a newsletter that provides useful insiders’ tips, motivational quotes, contests, conferences and more. It also serves to support and promote the works of female authors.

A great book to also help you improve your surfing savvy is 300 Incredible Things to Do on the Internet by Ken Leebow.

You Write for the Love of It!- Do you practically eat, sleep and drink writing? Love to communicate and connect? In this field, perhaps more so than any other, passion precedes success. Having the desire to educate, entertain and empathize through the written word is indeed a noble ambition. And it is this philosophy that will allow you to persevere and avoid “road rage” in your daily travels

7 Writing Muse Kickers to Fill Up That Blank Page

Nothing is more daunting for any writer than having to stare at a blank sheet of paper.

When we stare at a blank sheet of paper, we often think, "What am I going to write?" A few minutes later, it becomes, "Oh my goodness, I can't think of anything to write!" And several minutes later, it turns into something like, "Write, dangnabit! Write! Write! WRITE!"

Some writers call this writer's block. But I call it the "Writing-Muse-Needs-A-Kick" syndrome.

And that's exactly what we're going to do with your writing muse gone truant. We're going to kick her back into gear so you can fill up that blank page.

Here are 7 writing muse kickers for you to try right now:

1. First Line: Begin a story with "There was once a chance I didn't take..."

2. Cliche Starter: Weave a story or poem around the cliche, "keep your powder dry."

3. Power of Metaphor: What does "a string of laughter" make you think of?

4. Proverb Mix: "Beauty breaks the camel's back."

5. Story Words: Use the words "pianist, pencil, high-rise building, running shoes" in a story.

6. What If? Story: What if you're going to write a story about betrayal, with a young man as the main character and a locket as the key object? Set your story on a ranch.

7. Quick Prompt: Write about what you'd say to an uninvited guest.

7 Ways In Which You Can Overcome Excuses for Not Marketing Your Website by Writing Articles

Wannabe writers, are full of excuses as to why they aren’t writing yet. Many of these excuses can be changed to proactive statements with a mere switch in attitude and perspective.

How many times have you read an article, and said to yourself, “I could have written this.” Well, why don’t you?

It took me a long time to discover that my passion in life was writing. Even though, as a teenager, I filled a whole blank book with poetry, which I wrote while trying to recover from the “first love’s” broken heart type of feelings.

It wasn’t until I made it a habit to start writing in my journal every morning, that I found out just how easy it was to get the writing juices flowing. Below is a list of some common excuses writer wannabe’s make for not writing. You will find suggestions along with each excuse on how to counteract those excuses and move forward to success.

1. EXCUSE #1 I don’t know where to start, or what to write about.

---Just get up each morning a few minutes earlier than the rest of the household, and start writing in a journal. Write about anything and everything that pops into your mind. Try to write at least 3 or 4 pages. Devote at least 10 minutes each morning to this ritual.

Do it with a pen and notebook, rather than the computer. There is a physical connection between the brain and your fingers on the paper.

Keep your statements positive. Try to eliminate words like, “I need to” or “I should” or “I have to” replacing them with more affirming phrases. Using “I am” and “I can” changes your whole focus. I find just replacing the three phrases above makes the writing process much more positve and results oriented.

You will be amazed at the material that you can pull from this journal that can be used in your daily projects.

2. EXCUSE #2 I don’t have any experience or formal schooling in writing.

----With the internet, and all the writing books available today, it is easy to teach yourself what it takes to write successfully. Just jump in and get your feet wet, give it a try.

Have someone you trust read over your writing, and then give you their opinion. But don’t stop with one person’s point of view.

Some of the best feedback I have received, has come from people wanting to use my “free to reprint” articles. I remember one lady email me saying, “I really enjoyed reading the passionate article you wrote on this subject.” Up to that point, I had never looked at my writing as passionate.

3. EXCUSE #3 I don’t have enough confidence in my writing abilities, I can’t measure up to what is already out there.

----Following the same advice as above, as you jump in and do it, your confidence will grow. Publish some free content articles, to promote a website, and discover just what people like and don’t like. With feedback comes confidence. It is hard not be be confident in your writing abilities when you get showered with requests to use your articles in others ezine’s and on their websites. :o)

4. EXCUSE #4 Writing will take too much time away from my family and other responsibilities.

----On the contrary. Writing can actually benefit and help you with your other responsibilities. By establishing a morning routine of writing in your journal, you will get to know yourself better, and grow both in professional and personal development. These positive changes to you will affect everyone you come into contact during the rest of your day. This includes members of your family.

5. EXCUSE #5 I am not very creative.

----Everyone has creativity in them. Some people have a harder time tapping into it than others. By creating a time and space for writing in your life, you are giving yourself permission to tap into your own creative subconscious resources and intelligence. You may be surprised and amazed at your own creative results.

6. EXCUSE #6 What I know has already been written.

----Did you know, you could give 5 writers an assignment on the same subject and each one of them will come back with an article with a very unique and different focus. It is because we all look at things from different perspectives. Our perspectives are developed by our own individual life experiences and the lessons we have learned. You can take what is out there and put your own unique slant on it.

7. EXCUSE #7 I am scared, not sure I can handle criticism and rejection.

----As mentioned already, by just doing it, jumping in and giving it a try, you will gain confidence and grow. Rejection is just someone’s opinion. Get another opinion, and then another.

Some of the best books published in history were rejected dozen’s of times before some one took a chance on them and would eventually hit the New York Times bestseller’s list.

So there you have it. Stop making excuses and jump in the water and get wet. It will be more fun, rewarding and maybe even profitable for you once you actually take some daily action steps. Who knows, you might even make a big splash upon entrance to the pool of what's floating around. . :o)

As you begin getting your work out there, ideas will come to you so quickly it may be overwhelming at times. Just remember to write down your ideas, keeping notes on topic ideas, titles, and themes to research. The list will be endless.

Use these intuitive thoughts to spark your thought process when you actually sit down with pen to paper. You will find many stories, experiences, and lessons learned that can easily be incororated into a promotional article. “So start writing now, may the force of your creativity be with you!”

6 Tips For Your Writing Journey

So, you'd like to be a writer? Congrats! Writing not only is a great way to express yourself, but can provide an income. Keep in mind not all writers make a fortune, some still cant quit their day job. Below are some tips to start your writing journey.

1. Start Writing

Okay, so this tip is obvious. For some, it's a question of what to write about, for others how to write. Write how and what you want. What kind of books do you like to read? Fiction, Mystery, science fiction, how to books? How about articles, reports, maybe you're interested in journalism. Whatever the case may be, to get your creative juices flowing, start writing! Don't worry about how it sounds, grammar or other mistakes, you can go back to fix these.

2. Join online and offline groups/message boards and chats

If you already know what you want to write about, consider joining writer groups at your local library, or online groups, along with message boards and chats. It's a great way to network with other writers and published authors. It's also a good place to share your work and receive feedback. Many places online are free to join, some require a membership which usually consist of a user name, e-mail address and password for your user name. Some request more information such as a name, address and sometimes phone number.

3. The Library

You've probably heard about some books that writers refer to, this could be writer markets, e-book publishing, self publishing and generally how to improve your writing. Bu what do you do when you can't afford to buy these books from your local bookstore or online? A trip to your library is the key. Many libraries carry writer resource books, which if you have a library card, are free. If you're living out of the area, the library may require a fee for membership. The book you're looking for may not always be at your local library, however libraries borrow from other libraries in and out of state. The method of receiving outside books is called Inter-Library Loan. Later on, if you find the book to be a great resource, you may be able to purchase a used copy online.

4. Researching

The Internet is also another good resource for information. Keep in mind that not every resource you find online is going to be an honest good resource. It will take time to sort out which websites are useful. Most information is free, so you can sit back and research in the comfort of your home. If you don't have a computer with Internet access, check your local library and see if you can use one of theirs.

5. Workshops

Workshops taught by experts is a great way to learn from the professionals, but only if you can afford it! Make sure the topic of the workshop is based around your interest. For instance, if you love fiction..it wouldn't be a good idea to go to a workshop based only on non-fiction. It's a good idea to register early to ensure a spot at the event. Bring a new legal pad, plus a few writing tools to take notes.

6. Contents

After writing a while, you may want to enter contents. Some require an entry fee. I suggest staying away from the entry fee contents until you've entered some other free ones. That way you can get a feel for how contests work. Spend some time writing and re-writing your entries. If you've written your entry in 5 or so minutes, th judges will notice it immediately. You wouldn't want a reputation for sloppy work.

There you are, 6 tips to get you started on your journey to writing. Good Luck

5 Easy Steps To Writing Your Appealing Letter

You must write a hypnotic persuasion letter to help you achieve all your goals! Get the boss to give your a raise, induce that beautiful blue-eyed girl to be your lover and persuade your mother to buy a BMW Z3 for you this summer.

Give me twenty minutes and I'll teach you step-by-step my secret writing your own success system. If you follow this 5 steps formula of writing, you'll never fail in this age of persuasion. Keep reading!

My 5-step formula consists of

Find Your Goal and Purpose for Writing
Write Down Your Goal
Visualization
Write Like You Talk (KISS rule)
Make It Perfect
Let me explain it to you step by step!

1. Find Your Goal and Purpose for Writing

Every success begins with a simple goal which includes hypnotic writing. You should come up with your main goal for writing. SUCCESS=GOAL+DEADLINE. Once you set your writing goal in your mind, you'll know the path to success. You must hold that point when you want to really achieve something valuable. Please see the example below.

Bad: I just write.

Good: I want to write this letter to persuade Joe to give me a book for free!

Better: I certainly CAN write a hypnotic letter to persuade Joe to give me a book for free before 01 July 2001.

2. Write Your Goal Down

Have you ever read the story of John in Jack Canfield and Mark Victor Hansen's original Chicken Soup for the Soul? On one rainy day, when it was too wet outside to play, he decided to write a list of goals. John continued writing until he had 127 goals. These goals included exploring the Nile River, climbing high mountain peaks around the world and learning 3 foreign languages. Do you know the result?

Of the 127 goals that he listed over 60 years ago, John has achieved 108.

Why?

Because he Wrote It Down!

You must write it down on your desk, your wallet, your bath room and even on the wall in your men's room. Every time you see that bold goal, you'll notice you must take action now. With many repetitions, the words themselves will send a mighty command to your subconscious mind to make your dream into reality. Try it today!

3. Visualization

In the Bible it is written "Delight thyself also in the Lord; and he shall give thee the desires of thine heart." (Psalm 37:4) Also it says to us "For as he thinketh in his heart, so is he: Eat and drink, saith he to thee; but his heart is not with thee." (Proverbs 23:7)

You mind think uses images instead of words. Therefore, Imagination X Vividness = Reality.

Learn to meditate. Then do it. No miracle will ever happen if you neglect this step. You can practice writing and persuasion skills in your mind. Practice makes perfect!

4. Write Like You Talk (KISS rule)

You can't write one sentence, right?

But you CAN talk non-stop about anything for a whole day, right?

Put your talk in writing. That's your masterpiece.

Simple, right?

It works! Keep It Simple Stupid. Write like you talk. Wite to your best friend. Write to your dream lover! You aren't afraid where to start, go and stop. What you say to your listeners is hypnotic and magic in print.

5. Make It Perfect

You can't achieve your goal with just one word or an attractive headline, right?

You can persuade anybody with your whole message. The sentence, structure and word combination make you a winner. You must think about the organization of your material. Every word. Every sentence. Every punctuation mark. Remember everything has a common function for your result. You are not training a MVP of the year. You must own a Dream Team

5 Benefits of Keeping a Personal Journal

Everyone who has kept a personal journal knows that writing is a therapeutic process that helps integrate seemingly unconnected life events. Some believe the process works because the physical act of writing (using your hand-eye coordination) occupies your left brain, leaving your right brain free to access emotions, intuit connections, and create new insights.

How else can journaling help?

1. Journaling reduces stress by getting “monkey mind” thoughts out of your head. Mind chatter is a powerful stressor, stressor is a powerful health-buster, and journaling the chatter is a proven chatter-buster.

2. Writing about problems gives your right brain food for creative problem-solving. It’s amazing what happens when the creative part of your nature starts working on a problem—you’ll soon find solutions bubbling up from your subconscious.

3. Keeping a daily diary is one of the best techniques for discovering patterns, particularly those that are self-defeating. For example, a diary kept over the course of several months will clearly show any reoccurring difficulties like overeating, stress eating, poor (but similar) choices in relationships.

4. Want to better know yourself? Journal. Writing can help clarify your thoughts, your emotions, and your reactions to certain people or situations. In addition, as you read back through past journals, you’ll have ample evidence of the things that make you happy and those that are distressful.

5. Journaling can help clarify events, problems, or options. When you’re beset with a mind full of fuzzy, disconnected thoughts flitting here and there, writing about the event or issue will help bring focus and clarity. It will also help you decide on which action to take, or option to choose.

3 Ways to Find Your Niche as a Freelance Writer

To make a six-figure income as a freelance writer, to need to be an expert. You need your name to jump to people's lips when a particular job or challenge comes up.

"Direct mail for software? You should get in touch with Bob. That's what he does." Insert your own name and specialty where appropriate.

You can't get that kind of awareness or referral if you're someone who just writes about anything in any medium. Nobody is going to believe that you are a trusted expert in absolutely everything.

So how do you determine a viable 'niche'? You have three choices...

1. Niche by industry...

That is to say, work within a particular industry. For years I worked with pharmaceutical clients. All my clients were drug companies. I wrote direct mail, brochures, sales aids, video scripts. I wrote anything, so long as it was about pharmaceuticals. That was my niche. And my clients knew that I was knowledgeable in that area. So they came to me.

2. Niche by medium...

In this scenario, you make a particular medium your specialty. After my years with the pharmaceutical industry, I decided to specialize as a direct mail copywriter. And for that period, about 15 years, I ONLY write direct mail and associated media...like inserts, fliers, postcards etc. I was a direct response specialist. And I wrote for all kinds of different industries - financial, cable TV, magazine publishers and more.

My specialty, my niche, was as a direct response copywriter. Other writers have built their careers around writing annual reports, radio scripts, white papers etc.

3. 'Double-Niche'

When you double-niche you are making a specialty of serving a single industry through a single medium. For instance, writing direct response for the financial industry. And ONLY writing direct response for the financial industry.

In conclusion...

As I said at the beginning, you can't be an expert at everything...not within every industry, not with every medium. So you need to take some steps to find your niche.

How do you choose? First, know yourself. Know what you are good at. Know what you like.

Also, be smart. Create your niche where the money is. Find your niche where there is a strong market.

And be smart about the size of your niche. Don't go so narrow that you're forever starved of work. Don't go so broad that people view you as a Jack or Jill of all trades, a generalist